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Ann Handley
MarketingProfs

Stéphane Hamel
Cardinal Path

Tim Goudie
Coca-Cola

Bryan Mavrow
First West CU

Christine McLeod
Impact People

Vancouver Digital Strategy Conference 2014

Over 300 of us convened for three days of education and networking!

Attendees from local, national and global brands; industry consultants and agencies; leading media groups and technology vendors shared knowledge, expertise and ideas.
Read the highlights and summary of sessions!

Top Sessions, Tracks and Speakers in Vancouver 2014:

  1. All three Keynote presentations made the top five! Big thanks to Tim Goudie from Coca-Cola, Ann Handley from MarketingProfs and Stéphane Hamel from Cardinal Path.
  2. Bryan Mavrow and his presentation Introduction to Paid, Owned and Earned Media (POEM) was selected as the best rated speaker and session combination; with Eric Hellweg and the Harvard Business Review Case Study as the runner up. Congratulations to Bryan and Eric!
  3. Our new track “People, Technology and Future of Work” was a great success! Thank you Christine McLeod and our Future of Work speakers.
  4. Day 1 Panel session “Lessons from the Boardroom” was the top rated panel discussion. Big thanks to Shane Gibson, Brenda Rigney, Dan Pontefract and Jeff Booth.
  5. Special thanks to Gordon Ross and the Google Hangout On Air panelists for introducing a new technology and session format to the conference.
  6. The #dstrategy twitter wall was abuzz with back channel wit from start to finish, we only wish @FairmontVan had delivered those Margaritas!
  7. And, a couple of very memorable hashtags that gave us all a chuckle: #SuperElephant and #AnalogyGoneWrong, big thanks to Braden Hoeppner, you were on fire!

Special thanks to the 2014 Sponsors and Exhibitors:

Over twenty local, national and global technology vendors, media groups, associations and service providers participated in the exhibit hall, led discussion groups and joined in thought-provoking conversations.
See the 2014 Sponsors and Exhibitors.

See Who Attended:

Ongoing education is essential to remaining competitive, delivering on your mission and/or becoming more efficient. Thank you to the companies who sent senior managers, directors and their digital teams to the 2014 Vancouver Digital Strategy Conference:

Aequilibrium
AOL
AstraZeneca
Bayleaf Software
BC Chicken Marketing Board
BC Dairy Association
BC Egg Marketing Board
BC Hydro
Beedie School of Business at Simon Fraser University
Best Buy
Blast Radius
Blenz Coffee
BlueShore Financial
BuildDirect
See the companies and titles of 2014 attendees.

What is digital strategy?

Digital strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage. And yes, this applies to government, not for profits and advocacy groups as well. This is how we define digital strategy.

See Keynotes and top speakers:

Over 40 industry experts delivered case studies, debated methods and engaged in candid conversations that challenged, informed and inspired.

We align educational content with the six dimensions of the dStrategy Digital Maturity Model™:

Day 1 – April 29:

  • People, Technology and the Future of Work
  • Social “Business” Strategy

Day 2 – April 30:

  • Channel Strategy – B2B Channel Management
  • Content Strategy – Content, Technology, Experience

Day 3 – May 1:

  • Data Strategy and Digital Analytics
  • Marketing and Media – Paid, Owned and Earned

At the end of each day attendees were given opportunity to learn how to assess digital maturity and map their organization’s level of maturity. Mapping digital maturity is the first step towards developing a strategic plan that not only integrates digital; it better positions the organization for competitive advantage and the ability to deliver on its mission.






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