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Agenda – Ottawa 2014
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Agenda-at-a-Glance | Tracks | Sessions Sept 30 | Sessions Oct 1

    TIMEDAY 1: Tuesday September 30, 2014
    7:30 – 8:30 amRegistration and Coffee Service – Atrium
    8:30 – 8:40 am Welcome Address
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    8:40 – 9:10 amSix Dimensions of Digital Maturity
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    9:10 – 10:00 amKeynote
    The Evolution of Digital Strategy
    Marina Glogovac, President & CEO, CanadaHelps.org
    10:00 – 10:10 amSponsor Spotlight
    Adobe
    10:10 – 10:30 am20 Minute Refreshment Break – Atrium
    10:30 – 10:40 amDigital Maturity: The Content Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    10:40 – 11:45 amThe Language of Content Strategy
    Scott Abel, CEO, Content Wrangler
    11:45 – 1:00 pmNetworking Lunch
    Breakout: Discussion Groups
    1:00 – 1:45 pmWhite Knuckle Content Strategy: A Federal Govt Case Study
    Joe Gollner, Director, Gnostyx Research
    1:45 – 2:30 pmStop Admiring the Problem: Get Traction with Your Content Strategy
    Kelly Turner, Content Strategist, AT&T
    2:30 – 2:40 pmDigital Maturity: The Social Business Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    2:40 – 3:30 pmRelevant in Real-Time
    Trace Cohen, Senior Director, Digital Marketing, Blackberry
    3:30 – 3:45 pm15 Minute Refreshment Break
    3:45 – 4:30 pmGet A Little Closer: How Organizations Can Use Communities to Improve Relationships
    Vanessa DiMauro, CEO Leader Networks and
    Katie Paffhouse, Senior Manager, Divisions & Community, Institute of Food Technologists
    4:30 – 5:15 pmSuccessful digital strategies are built with stakeholders, not “for” stakeholders
    University of Ottawa Case Study
    Nichole McGill, Director, Web Communications, University of Ottawa
    5:30 – 7:30 pmDigital Strategy Conference and IABC Ottawa: Social and Reception at The Pour House
    IABC Ottawa
    TIMEDAY 2: Wednesday October 1, 2014
    8:00 – 8:30 amCoffee Service – Atrium
    8:30 – 8:40 amIntroduction to Day 2
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    8:40 – 9:30 amSurviving Seismic Shifts in Structure: Splicing Ourselves Across Four Platforms
    Carl Neustaedter, Deputy Editor and Senior Producer, iPad Edition, Ottawa Citizen
    9:30 – 9:40 amSponsor Spotlight
    Ottawa Business Journal
    9:40 – 10:30 amKeynote
    BRP’s Digital Strategy Cornerstone: the Route to Digital Analytics Maturity
    Stéphane Hamel, Director of Innovation, Cardinal Path
    10:30 – 10:50 am20 Minute Refreshment Break
    10:50 – 11:00 amDigital Maturity Model: The Data Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    11:00 – 12 noonDefining the Right Measurements for Your Strategy
    Bryan Robertson, Sr Analyst, OpenRoad
    12:00 – 1:00 pmNetworking Lunch
    Breakout: Discussion Groups
    1:00 – 1:50 pmData Strategy Case Study: Extracting Multi-platform Insights:
    What the CBC Learned By Unifying TV and Digital Data

    Greg Dinsmore, Manager of Research, CBC
    Kristin Wozniak, Manager, Audience Research, CBC
    1:50 – 2:10 pmDigital Maturity Model: The Channel Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    2:10 – 2:30 pm20 Minute Refreshment Break
    2:30 – 3:25 pmYour Digital Strategy is Mapped by Your Customers
    Erin Crowe, Executive Vice President, Chief Financial Officer, Senators Sports & Entertainment
    Isabelle Perreault, Vice President of Digital Transformation, Stratford Managers Corporation
    3:25 – 4:20 pmGive Strategic Content Planning a Sporting Chance:
    Help Consumers Respond and Connect with Your Brand

    Frederick Lecoq, Vice President Marketing and Digital, FGL Sports
    4:20 – 4:30 pmClosing Remarks
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    5:00 – 7:00 pmJoin us for a Clink or Two at Patty’s Pub, 1186 Bank St
    Adobe
    TIMEDay 3: Thursday Oct 2nd – Workshop 1:
    Room RB 2211, River Building, Carleton University

    Mapping Digital Maturity:
    Applying the dStrategy Digital Maturity Model

    Instructor: Kelly Kubrick

    Day 3: Thursday Oct 2nd – Workshop 2:
    Prescott Multi-Purpose Room 202, Prescott House,
    Carleton University

    Nuts & Bolts of Digital Content Strategy

    Instructor: Joe Gollner

    9:00 – 10:15 amWelcome and Introduction:
    dStrategy Digital Maturity Model™ and
    Six Dimensions of Digital Maturity and Mapping™
    Welcome and Introduction:
    Situating Digital Content Strategy as a dimension
    of the dStrategy Digital Maturity Model™
    Adopting a Content Life Cycle model
    10:15 – 10:30 am15 Minute Break15 Minute Break
    10:30 – 12 noonRating the Six Dimensions of Digital Maturity:
    Part I: Human Resources and Technology Resources
    Group Exercise and Discussion: Indicators and Implications
    Part II: Data Strategy and Content Strategy
    Introducing the Exercise Case Study
    Group Exercise 1: Recognizing Content Problems
    Evaluating your Content Life Cycle
    Group Exercise 2: Establishing Measurement Criteria
    12:00 – 1:00 pmLunchLunch
    1:00 – 3:00 pmGroup Exercise and Discussion: Indicators and Implications
    Rating the Six Dimensions of Digital Maturity:
    Part III: Channel Strategy and Social Business Strategy
    Group Exercise and Discussion: Indicators and Implications
    Articulating a Plan of Action for Improvement
    Group Exercise 3: Justifying Investments
    Executing on your Digital Content Strategy
    Applying Successful Design Patterns
    3:00 – 3:15 pm15 Minute Break15 Minute Break
    3:15 – 4:30 pmPlotting Your Organization’s Digital Maturity Map
    Communicating Results and Sharing Insights
    Wrap up and Evaluations
    Measuring the Success of your
    Digital Content Strategy
    Wrap up and Evaluations
    TIMEDAY 1: Tuesday September 30, 2014
    7:30 – 8:30 amRegistration and Coffee Service – Atrium
    8:30 – 8:40 am Welcome Address
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    8:40 – 9:10 amSix Dimensions of Digital Maturity
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    9:10 – 10:00 amKeynote
    The Evolution of Digital Strategy
    Marina Glogovac, President & CEO, CanadaHelps.org
    10:00 – 10:10 amSponsor Spotlight
    Adobe
    10:10 – 10:30 am20 Minute Refreshment Break – Atrium
    10:30 – 10:40 amDigital Maturity: The Content Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    10:40 – 11:45 amThe Language of Content Strategy
    Scott Abel, CEO, Content Wrangler
    11:45 – 1:00 pmNetworking Lunch
    Breakout: Discussion Groups
    1:00 – 1:45 pmWhite Knuckle Content Strategy: A Federal Govt Case Study
    Joe Gollner, Director, Gnostyx Research
    1:45 – 2:30 pmStop Admiring the Problem: Get Traction with Your Content Strategy
    Kelly Turner, Content Strategist, AT&T
    2:30 – 2:40 pmDigital Maturity: The Social Business Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    2:40 – 3:30 pmRelevant in Real-Time
    Trace Cohen, Senior Director, Digital Marketing, Blackberry
    3:30 – 3:45 pm15 Minute Refreshment Break
    3:45 – 4:30 pmGet A Little Closer: How Organizations Can Use Communities to Improve Relationships
    Vanessa DiMauro, CEO Leader Networks and
    Katie Paffhouse, Senior Manager, Divisions & Community, Institute of Food Technologists
    4:30 – 5:15 pmSuccessful digital strategies are built with stakeholders, not “for” stakeholders
    University of Ottawa Case Study
    Nichole McGill, Director, Web Communications, University of Ottawa
    5:30 – 7:30 pmDigital Strategy Conference and IABC Ottawa: Social and Reception at The Pour House
    IABC Ottawa
    TIMEDAY 2: Wednesday October 1, 2014
    8:00 – 8:30 amCoffee Service – Atrium
    8:30 – 8:40 amIntroduction to Day 2
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    8:40 – 9:30 amSurviving Seismic Shifts in Structure: Splicing Ourselves Across Four Platforms
    Carl Neustaedter, Deputy Editor and Senior Producer, iPad Edition, Ottawa Citizen
    9:30 – 9:40 amSponsor Spotlight
    Ottawa Business Journal
    9:40 – 10:30 amKeynote
    BRP’s Digital Strategy Cornerstone: the Route to Digital Analytics Maturity
    Stéphane Hamel, Director of Innovation, Cardinal Path
    10:30 – 10:50 am20 Minute Refreshment Break
    10:50 – 11:00 amDigital Maturity Model: The Data Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    11:00 – 12 noonDefining the Right Measurements for Your Strategy
    Bryan Robertson, Sr Analyst, OpenRoad
    12:00 – 1:00 pmNetworking Lunch
    Breakout: Discussion Groups
    1:00 – 1:50 pmData Strategy Case Study: Extracting Multi-platform Insights:
    What the CBC Learned By Unifying TV and Digital Data

    Greg Dinsmore, Manager of Research, CBC
    Kristin Wozniak, Manager, Audience Research, CBC
    1:50 – 2:10 pmDigital Maturity Model: The Channel Strategy Dimension
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    2:10 – 2:30 pm20 Minute Refreshment Break
    2:30 – 3:25 pmYour Digital Strategy is Mapped by Your Customers
    Erin Crowe, Executive Vice President, Chief Financial Officer, Senators Sports & Entertainment
    Isabelle Perreault, Vice President of Digital Transformation, Stratford Managers Corporation
    3:25 – 4:20 pmGive Strategic Content Planning a Sporting Chance:
    Help Consumers Respond and Connect with Your Brand

    Frederick Lecoq, Vice President Marketing and Digital, FGL Sports
    4:20 – 4:30 pmClosing Remarks
    Kelly Kubrick, Chair, Digital Strategy Conference Ottawa
    5:00 – 7:00 pmJoin us for a Clink or Two at Patty’s Pub, 1186 Bank St
    Adobe
    TIMEDay 3: Thursday Oct 2nd – Workshop 1:
    Room RB 2211, River Building, Carleton University

    Mapping Digital Maturity:
    Applying the dStrategy Digital Maturity Model

    Instructor: Kelly Kubrick

    Day 3: Thursday Oct 2nd – Workshop 2:
    Prescott Multi-Purpose Room 202, Prescott House,
    Carleton University

    Nuts & Bolts of Digital Content Strategy

    Instructor: Joe Gollner

    9:00 – 10:15 amWelcome and Introduction:
    dStrategy Digital Maturity Model™ and
    Six Dimensions of Digital Maturity and Mapping™
    Welcome and Introduction:
    Situating Digital Content Strategy as a dimension
    of the dStrategy Digital Maturity Model™
    Adopting a Content Life Cycle model
    10:15 – 10:30 am15 Minute Break15 Minute Break
    10:30 – 12 noonRating the Six Dimensions of Digital Maturity:
    Part I: Human Resources and Technology Resources
    Group Exercise and Discussion: Indicators and Implications
    Part II: Data Strategy and Content Strategy
    Introducing the Exercise Case Study
    Group Exercise 1: Recognizing Content Problems
    Evaluating your Content Life Cycle
    Group Exercise 2: Establishing Measurement Criteria
    12:00 – 1:00 pmLunchLunch
    1:00 – 3:00 pmGroup Exercise and Discussion: Indicators and Implications
    Rating the Six Dimensions of Digital Maturity:
    Part III: Channel Strategy and Social Business Strategy
    Group Exercise and Discussion: Indicators and Implications
    Articulating a Plan of Action for Improvement
    Group Exercise 3: Justifying Investments
    Executing on your Digital Content Strategy
    Applying Successful Design Patterns
    3:00 – 3:15 pm15 Minute Break15 Minute Break
    3:15 – 4:30 pmPlotting Your Organization’s Digital Maturity Map
    Communicating Results and Sharing Insights
    Wrap up and Evaluations
    Measuring the Success of your
    Digital Content Strategy
    Wrap up and Evaluations






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