Over 140 attendees convened for three days of education and networking!
High Five to Five of our Top Speakers and Sessions:
Our Tweetwall was blazing, we trended on twitter in Ottawa with over 1700 tweets and unique reach of 460,280! Special thanks to our team at Reachology for managing and moderating:
- Scott Abel, The Content Wrangler and his Keynote presentation The Language of Content Strategy, was selected and rated by attendees as the best overall speaker and session combination. Congratulations and a big thank you to Scott!
- Frederick Lecoq, FGL Sports was next up. We learned that we can’t control our brand, so just unleash it; that we need to go from broadcast to Unicast and from print flyer to social flyer; we should embrace the future of marketing as data, content and IT. And, stop building walls (like traditional vs digital, online vs offline) start building bridges. And finally, kill the digital team and burn the boat, because digital belongs to all, let everyone own digital!
- Trace Cohen, Blackberry was selected as the most candid and compelling session, sparking enthusiasm for the hip to be square Blackberry Passport; and admiration for the “in the trenches” and determined “scrappiness” of her team.
- Marina Glogovac, CanadaHelps.org was selected as the most understated and yet engaging session. Many attendees cited the richness of her words and how they oozed experience, knowledge and wisdom.
- Kelly Kubrick, Partner, dStrategy Media and co-author of the dStrategy Digital Maturity Model, was also selected as a Top Speaker and Session combination. We learned that you need to map all facets of your digital strategy; that digital strategy is a process, is evolutionary and should not happen all at once. And, in the real world, you have to make digital strategy decisions based on imperfect information.
Thank you to all of the dStrategy speakers and instructors, we could not have done it without you!
Thank you to our Sponsors and Partners!
Sponsors and Partners:
Ottawa Business Journal
Ottawa Chamber of Commerce
Women in Communications and Technology
Agenda, Sessions and Workshops:
So, what is Digital Strategy?
Digital strategy is the process of identifying, articulating and executing on SUSTAINABLE digital opportunities that will increase your organization’s competitive advantage. And yes, this applies to government, not for profits and advocacy groups as well.