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Most recent posts for tag Ottawa 2014
Your digital strategy is mapped by your customers

[permalink] October 1st, 2014 by

Isabelle Perreault, Vice President of Digital Transformation, Stratford Managers Corporation Erin Crowe, Executive vice-president, chief financial officer and alternate governor, Senators Sports & Entertainment Case study of the digital strategy at Senators Sports and Entertainment. First off, what where are the pain points? Pain point number 1. Customer experience is a main differentiator. If a […]

Finding the Right Measurements for Your Strategy

[permalink] October 1st, 2014 by

Bryan Robertson, Sr Analyst, OpenRoad The measurement journey goes from clear strategy, well informed KPIs, sound implementation and finally measurement and improvement process. Strategy is derived from your Vision statement, but should be transformed into a strategic plan. Key Performance Indicators What is a KPI? “(KPIs) are simply a tool for assessing the impact of […]

BRP’s digital strategy cornerstone: the route to Digital Analytics Maturity

[permalink] October 1st, 2014 by

Stéphane Hamel, Director of Innovation, Cardinal Path In order to increase marketing effectiveness, you need the right data, at the right time, for the right people to empower confident decisions. Data is available, but there is too much of it. Data needs to transform from data to information to knowledge and, finally, to action. The use […]

Surviving Seismic Shifts in Structure: Splicing Ourselves Across Four Platforms

[permalink] October 1st, 2014 by

Carl Neustaedter, Deputy Editor and Senior Producer, iPad Edition, Ottawa Citizen Newspaper advertising revenue has been on a decline, requiring those in the newspaper industry to review their sources of revenue and the way they do business. Postmedia reacted to these changes by creating a new business model and having new content and channel strategies, […]

Give strategic content planning a sporting chance: help consumers respond and connect with your brand

[permalink] October 1st, 2014 by

Frederick Lecoq, Vice President Marketing and Digital FGL Sports As a retailer, experience creates value and this is what FGL Sports is now focusing on as it expands its retail space. “Creating the experience is creating value” @flecoq #yes #dStrategy — Kasia Lech (@kasialech) October 1, 2014 FGL looked at the four pillars of their […]

Data Strategy Case Study Extracting Multi-platform Insights: What the CBC Learned By Unifying TV and Digital Data

[permalink] October 1st, 2014 by

Greg Dinsmore, Manager of Research, CBC Kristin Wozniak, Manager, Audience Research CBC     Case study on the Olympics and FIFA. For this short period of time, everyone in the organization is focused on the events and with the high volumes of activity online and on television, it is the best time to learn about […]

Building strategy with stakeholders, not “for” stakeholders

[permalink] September 30th, 2014 by

Nichole McGill, Director, Web Communications, University of Ottawa Build and leverage community This may be an internal community that will help and support the goals of the digital strategies. Look for quick wins. In this case, using social media at the university was one of them. To get it started, we started a social media […]

Get A Little Closer: How Organizations Can Use Communities to Improve Relationships

[permalink] September 30th, 2014 by

Vanessa DiMauro, CEO, Leader Networks What defines an online community? Seeing as our industry is still very young, terminology and definitions are still evolving. An online community has a business plan, it is staffed with a budget, it supports one or two business needs and is typically on its own platform. Five ways an online community helps […]

Stop Admiring the Problem: Get Traction with Your Content Strategy

[permalink] September 30th, 2014 by

Kelly Turner, Content Strategist, AT&T First things first, what is content strategy? In short it’s content planning. This definition is scalable to any size of organization and it is done before the implementation of content. Content should not be an afterthought. Content strategy should include the creation, the delivery and the governanceYou need to make sure […]

The Language of Content Strategy

[permalink] September 30th, 2014 by

Scott Abel, CEO, Content Wrangler Wouldn’t it be great if we could provide our customers with content they want and need? Content manufacturing is made possible by content engineering : applying the concepts of engineering to the content creation process. This is about being efficient, fast and eliminating unnecessary tasks. Think of selecting fonts and […]

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